WARBY PARKER

2012–2014

For Warby Parker’s library-esque SoHo flagship, the teams addressed an expanse of retail needs from packaging to displays and a signage system for a nation-wide usage. Letterpressed stationery, cotton totes, and a city map illustrated by Jason Polan told of the best spots to sit and read a book in lower Manhattan. Glass vitrines encased a brand history for curious shoppers and signage for an optician’s appointment room was inspired by old train boards. Additional projects include art directed campaigns and creative marketing initiatives for collection launches including a short new-wave film screened at a launch soirée at the French Embassy in NYC.

Retail Graphics, Art Direction, Printed Matter, Packaging
Sector: Retail, Fashion
Creative Direction by Mythology

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