SUNWINK

2019

A lineup of sparkling herbal tonics enlivens the beverage aisle with a spirited and effervescent personality. With a flavor-infused palette and a graphic solar motif across product packaging, the Sunwink brand expresses an optimistic and energizing feel to mirror a sensorial moment of delightful consumption. Brand typography establishes two tones of voice: smart, clear, and functional for use across the Sunwink e-commerce website; and witty, charming, and editorial for headline messaging. People and products are photographed un-staged in real environments with natural light, capturing the vibrant and feel-good space that Sunwink inhabits.

Brand Identity & Art Direction, E-Commerce, Packaging Design, POS Displays
Sector: CPG, Beverage

Photography: Jessa Carter

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