WINONA’S
2019–2024
Winona’s is a neighborhood restaurant serving seasonal fare and natural wine between a front-of-house café and a hidden yet expansive backroom. Inspired by the chef-owner’s unfussy and generous British hospitality ethos, the visual identity is understated yet carefully crafted, incorporating a bespoke sans serif typeface derived from the wordmark. Appetizing color splashes and cheeky illustrations add flavorful moments to branded materials. Dishes are photographed in composed but casual tablescapes and welcoming scenarios.
Brand Design & Art Direction, Bespoke Typeface, Printed Matter, Website
Sector: Food & Hospitality
Illustration: Catherine Potvin & Matthew C. Kramer
Photography: Shay Harrington, Teddy Wolff, Liz Clayman
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