Thirdlove

A digitally native intimates line, Thirdlove offers enhanced fit by reimagining the standard system for bra sizing. To showcase this point of difference, Thirdlove engaged Mythology to create a strategic marketing campaign coordinated across outdoor, print, and tv media to express the beauty and joy of highly individualized intimates. An anthemic concept, “To Each, Her Own”, established a new brand voice and visionary manifesto, foregrounding the beauty of individuality. With engaging and intimate portraits of women combined with empowered language set upon broad panels of color, the campaign art direction employed an aesthetic of clarity, confidence, and bold femininity. In the context of this campaign work, the team evaluated core elements of the brand identity, refreshing the color palette and typographic system with the intention of bringing enhanced warmth, nuance, femininity, and poise to the brand’s visual persona.