Poémia

Poémia is an independent bridal collection rooted in the idea that our most beloved garments can transcend the occasions they originally serve, and through inventive reconstruction, may be adopted into patterns of everyday wear. A sweeping, italicized wordmark stands at the center of the brand identity, signaling an expressive sentiment, a fleeting moment, a whisper, or a secret. Its lightweight forms allow it to scale to dramatic sizes, giving presence and attitude to the brand expression. A functional typographic system and reductive color palette introduce a tonal counterpoint to the logotype, adding quietude and repose.