Oso & Me

Oso & Me is a children’s clothing brand that believes in the wearability and whimsy of clothes. For an identity that feels both charismatic and chic, a curious and modular sans serif logotype sits at the center, suggesting colorful building blocks that organize themselves into various compositions. Letterpressed stationery with painted edges, colorful swing tags, embroidered clothing labels, and custom tissue paper, add character to the brand’s direct-to-consumer packaging system. A shoppable website further expresses the delightful world of Oso and Me, with charming watercolors of Oso–the brand’s central character–appearing as a narrative throughline to the brand’s underpinning inspiration.