Croissant reimagines retail as an investment portfolio, premised on the potential of the circular economy.

Croissant empowers consumers with transparency into the resale value of their purchases, while simultaneously increasing loyalty and revenue for merchants. The brand comes together around an energetic system that teases out varying tonalities – intelligent and engineered, engaging and personable – catering to audiences and users on all sides of the equation. Croissant’s logotype utilizes sharp geometries and repurposed, circular shapes that become generative components in neighboring letterforms. The overall design expresses dynamism, circularity, and a forward momentum. A friendly typographic system and reductive palette establish a brand that feels both lively and iconic, suited to Croissant’s technology for a visionary retail paradigm.